2016 State of Marketing — 55 Important Business Findings

Based on an analysis of  research from the company Salesforce, the author was able to identify 55 important statistics that define key characteristics and strategies of high-performing marketing teams -he has categorized these stats based on a variety of topics including budget, digital channel, culture and leadership traits, and adoption of technology. 

Publication: 
The Huffington Post
Author: 
Afshar, Vala
Document Type: 
Research
Paywall: 
Free

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