2015 State of Digital Marketing
We asked, you answered: The 2015 State of Digital Marketing
Survey results are in. Over 600 U.S. marketing professionals
weighed in on what they see as this year’s top objectives, toughest
challenges, and hottest trends.
It’s clear marketers continue to face one major, overarching
challenge this year: Revenue-driven marketing is the goal, but not
always the practice.
While most marketers recognize “driving sales” as a top priority, it’s
also the #1 challenge for over 27% of marketers – easier said than
However, there’s hope. Despite the increasing complexity of digital,
marketers continue to make strides toward revenue reporting with
more marketers than ever investing in attribution this year.
Read on to discover your fellow marketers’ habits, tactics, and
investments in 2015.