2015 Social Media Trends & Opportunities
This SMK Insight Report has been put together by our team of researchers with the aim of helping businesses to better understand the current state of social media, and some important trends to consider over the next 12 months. The report focuses on five of the most popular brand platforms in Australia and New Zealand:
Facebook, Twitter, LinkedIn, Instagram and YouTube.
As these platforms mature they need to start living up to the hype generated by their short, albeit meteoric, rises. To put this into context, in 2014 Citigroup valued four-year-old Instagram at $35 billion.
For comparison Forbes place the value of 78-year-old Toyota brand at $31 billion.
Throughout this Insight Report you will find user data and trends for each feature platform. We have attempted to identify the key trends that can impact how businesses and organisations use, spend and target end users via these platforms. Trends which alter how, why and when you’ll use certain
platforms and network marketing solutions.
Using social media for business is simplifying around four major pillars:
• Content marketing
• Precision targeted promotion/advertising
• Customer relationship management
• Market insights/research
Being aware of and understanding important upcoming trends will make your organisation much more effective in each of these areas.