2015 Lead Nurturing Benchmark Study

Lead nurturing, an important piston in the demand generation engine, is growing in sophistication and moving beyond simple campaigns that blast the same email to the entire database. Marketers are seeking to improve their use of data to target their lead nurturing campaigns to prospects in various stages of the buying cycle and predict who will be more likely to convert.

Publication: 
Demand Gen Report
Author: 
Demand Gen Report
Document Type: 
Research
Paywall: 
Free

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