10 Key Marketing Trends for 2017

With 2.5 quintillion bytes of data created every day, it's getting harder to separate the signals from the noise and discern the insights from the hindsight. Discover 10 key trends that will shape marketing in 2017 and get ideas for deepening customer connections, growing brand value and fueling strategic growth. Topics include: cognitive insights revolutionize how marketers build relationships, center-brain marketing melds creativity and tech to drive success, the staggering growth in dark data shifts marketers' focus, and plus much more on email, mobile, social and customer journeys.

Publication: 
IBM Marketing Cloud
Author: 
IBM Marketing Cloud
Document Type: 
Research
Paywall: 
Free

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