2018 AMA Winter Academic Conference

American Marketing Association
Date / Time
Friday, February 23rd, 2018 - 8:00am to Sunday, February 25th, 2018 - 12:00pm
Sheraton New Orleans
Event Link
Webinar or Event Details

Bringing together perspectives, approaches, and even fields that are outside marketing but studying what we also study (such as computer science). Marketing touches everything these days and the marketing discipline can take more ownership of this.

This theme continues our trend of creating a “big tent” space where marketing scholars from across the discipline come together. It recognizes that marketing is both influencing (and being influenced by) a diverse set of forces from across the business world and academe. This also presents opportunities to engage the world of practice where marketing departments are taking on more complex roles and collaborations.

A full list of conference themes along with information on the submission process is contained in the call for papers. Extended Abstract guidlines can be found here​.