2018 AMA Winter Academic Conference
American Marketing Association
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Friday, February 23rd, 2018 - 8:00am to Sunday, February 25th, 2018 - 12:00pm
Sheraton New Orleans
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Bringing together perspectives, approaches, and even fields that are outside marketing but studying what we also study (such as computer science). Marketing touches everything these days and the marketing discipline can take more ownership of this.
This theme continues our trend of creating a “big tent” space where marketing scholars from across the discipline come together. It recognizes that marketing is both influencing (and being influenced by) a diverse set of forces from across the business world and academe. This also presents opportunities to engage the world of practice where marketing departments are taking on more complex roles and collaborations.