Use the graphic below to navigate the different sections of Attribution
Marketing attribution is assigning “credit” to each marketing channel touched by a consumer when making a purchasing decision. There are a number of approaches to attributing sales, and In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend hinge on determining the value of each marketing touchpoint. This page includes research to help you understand the twisting path a consumer takes in their decision-making process. It will help marketers make informed decisions about how to best prioritize their budgets by learning more about marketing attribution.
|9/2015||Do display ads influence search? Attribution and dynamics in online advertising||International Journal of Research in Marketing||Digital / Social Media||$|
|9/2015||State of Marketing Attribution in Asia Pacific||Econsultancy||Any Marketing Channel||Free|
|9/2015||The Print Campaign Analysis||Magazine Publishers Assn.||Digital / Social Media, Mobile, Print||Free|
|9/2015||What Can Neuroscience Tell Us About Why Print Magazine Advertising Works?||Magazine Publishers Assn.||Digital / Social Media, Direct Mail||Free|
|9/2015||Magic Quadrant for Digital Marketing Analytics||Gartner||Digital / Social Media||$|