Use the graphic below to navigate the different sections of Attribution
Marketing attribution is assigning “credit” to each marketing channel touched by a consumer when making a purchasing decision. There are a number of approaches to attributing sales, and In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend hinge on determining the value of each marketing touchpoint. This page includes research to help you understand the twisting path a consumer takes in their decision-making process. It will help marketers make informed decisions about how to best prioritize their budgets by learning more about marketing attribution.
|9/2015||Closing the Mobile Attribution Gap||eMarketer||Mobile||Free|
|9/2015||How to Measure Social Marketing ROI||Gartner||Digital / Social Media||$|
|9/2015||Multi-channel attribution and its role in marketing investment||Journal of Digital & Social Media Marketing||Any Marketing Channel||$|
|9/2015||Do display ads influence search? Attribution and dynamics in online advertising||International Journal of Research in Marketing||Digital / Social Media||$|
|9/2015||State of Marketing Attribution in Asia Pacific||Econsultancy||Any Marketing Channel||Free|