Use the graphic below to navigate the different sections of Attribution

Marketing attribution is assigning “credit” to each marketing channel touched by a consumer when making a purchasing decision. There are a number of approaches to attributing sales, and In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend hinge on determining the value of each marketing touchpoint. This page includes research to help you understand the twisting path a consumer takes in their decision-making process. It will help marketers make informed decisions about how to best prioritize their budgets by learning more about marketing attribution.

Attribution Research

Date Title Publication Marketing Channel Pay/Freesort descending
9/2015 What Can Neuroscience Tell Us About Why Print Magazine Advertising Works? Magazine Publishers Assn. Digital / Social Media, Direct Mail Free
3/2015 Beyond the last touch: Attribution in online advertising University of Pennslyvania- The Wharton School Digital / Social Media Free
12/2018 The Current State of Marketing Measurement and Attribution Bright Funnel Any Marketing Channel Free
1/2015 State of the Industry: A close look at retargeting and the programmatic marketer AdRoll Any Marketing Channel Free
4/2016 Embracing the Unique Viewer FreeWheel Any Marketing Channel Free

Pages