Webinars and Events

Association of National Advertisers 9/20/2017

Marketers often make key mistakes that prevent them from being successful in their content marketing programs. Arnie Kuenn, CEO of Vertical Measures, will dive into the current state of the...

The Advertising Research Foundation (ARF) 10/03/2017

Audiences are changing the channel to over-the-top.  Viewers are deciding what to watch, when to watch it and on what device. Is your marketing keeping up with the demand for on-demand?...

American Marketing Association 10/18/2017

Social media is ingrained in our lives. It changes how we interact with friends, view society and choose which companies earn our business. Nimble brands build passionate followings. Stagnant...

Media Channels

 

This website is designed as a resource to help companies and organizations access, share, and promote market research  and case studies that can help them better understand how to optimize their marketing campaign strategy.

Digital Social Media Image

While consumers scroll through Facebook or send an email, there’s an opportunity to grab their attention.

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Direct Mail Image

Technology may have its perks, but direct mail has a long history of success.

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Emerging Channels Image

Customers have way more purchasing avenues these days, but marketers can still advertise effectively.

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Integrated Communications Image

Creating an effective marketing strategy that represents an organization’s brand and meets business objectives is essential.

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Mobile Image

Consumers just can’t put their phones down and marketers are taking advantage of this.

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Print Image

Print marketing may be the traditional way of doing things, but it still works.

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Tv Radio Image

If marketing to a large audience, television and radio may be the way to win.

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Research Categories

The Customer Journey Image

The moment to influence the consumer is the most crucial.

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Campaign Objective Image

When strategies have a goal, success will follow.

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Marketing Channels Image

Print, Digital, Mobile. Each channel serves a unique purpose to a marketing strategy.

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Attribution Image

Each marketing channel plays a key role in a consumer’s purchasing decision.

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Media Types and Spending Image