Webinars and Events

American Marketing Association
2/23/2018 to 2/25/2018

Bringing together perspectives, approaches, and even fields that are outside marketing but studying what we also study (such as computer science). Marketing touches everything these days and the...

Association of National Advertisers
2/28/2018 to 3/02/2018

The ANA Media Conference brings together media leaders to galvanize the industry and share actionable insights on the newest ways of connecting with today’s consumers. This is the conference...

The Advertising Research Foundation (ARF)
3/27/2018 to 3/28/2018

CONSUMERxSCIENCE 2018, with its new theme "Build Brands Success & Creative Impact," is a two-day event that zeroes in on providing a deeper understanding of consumer behavior...

Media Channels

 

This website is designed as a resource to help companies and organizations access, share, and promote market research  and case studies that can help them better understand how to optimize their marketing campaign strategy.

Digital Social Media Image

While consumers scroll through Facebook or send an email, there’s an opportunity to grab their attention.

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Direct Mail Image

Technology may have its perks, but direct mail has a long history of success.

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Emerging Channels Image

Customers have way more purchasing avenues these days, but marketers can still advertise effectively.

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Integrated Communications Image

Creating an effective marketing strategy that represents an organization’s brand and meets business objectives is essential.

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Mobile Image

Consumers just can’t put their phones down and marketers are taking advantage of this.

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Print Image

Print marketing may be the traditional way of doing things, but it still works.

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Tv Radio Image

If marketing to a large audience, television and radio may be the way to win.

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Research Categories

The Customer Journey Image

The moment to influence the consumer is the most crucial.

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Campaign Objective Image

When strategies have a goal, success will follow.

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Marketing Channels Image

Print, Digital, Mobile. Each channel serves a unique purpose to a marketing strategy.

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Attribution Image

Each marketing channel plays a key role in a consumer’s purchasing decision.

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Media Types and Spending Image