Webinars and Events

Hootsuite
5/15/2018 to 5/17/2018

Trying to prove social media ROI can be tricky for even the most experienced marketers.

Join our three-day webinar series on proving and improving the value of...

The Advertising Research Foundation (ARF)
6/12/2018 to 6/13/2018

This June 12-13, 2018, at the Hyatt Regency Jersey City, the ARF will host the most important media conference of the year.  AUDIENCExSCIENCE will address the most critical measurement issues...

Association of National Advertisers
7/25/2018 to 7/27/2018

The digital and social media landscape continues to change at an unprecedented pace. What’s cutting-edge today may be passé tomorrow.  The 9th annual ANA Digital & Social Media Conference...

Media Channels

 

This website is designed as a resource to help companies and organizations access, share, and promote market research  and case studies that can help them better understand how to optimize their marketing campaign strategy.

Digital Social Media Image

While consumers scroll through Facebook or send an email, there’s an opportunity to grab their attention.

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Direct Mail Image

Technology may have its perks, but direct mail has a long history of success.

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Emerging Channels Image

Customers have way more purchasing avenues these days, but marketers can still advertise effectively.

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Integrated Communications Image

Creating an effective marketing strategy that represents an organization’s brand and meets business objectives is essential.

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Mobile Image

Consumers just can’t put their phones down and marketers are taking advantage of this.

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Print Image

Print marketing may be the traditional way of doing things, but it still works.

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Tv Radio Image

If marketing to a large audience, television and radio may be the way to win.

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Research Categories

The Customer Journey Image

The moment to influence the consumer is the most crucial.

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Campaign Objective Image

When strategies have a goal, success will follow.

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Marketing Channels Image

Print, Digital, Mobile. Each channel serves a unique purpose to a marketing strategy.

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Attribution Image

Each marketing channel plays a key role in a consumer’s purchasing decision.

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Media Types and Spending Image