Webinars and Events

American Marketing Association 6/29/2017

To be successful, content has to actually reach your customers. By plugging your existing content streams into email automations, newsletters, drip campaigns, customer journeys, and triggered...

American Marketing Association
7/10/2017 to 7/12/2017

There’s nothing greater than seeing how your work can do good. Taking everything you know to help your organization make a difference in the world.

At the AMA Nonprofit Marketing...

Association of National Advertisers
7/12/2017 to 7/14/2017

The digital and social media landscape continues to change at an unprecedented pace. What’s cutting-edge today may be passé tomorrow. This conference is geared to keep you on top of the latest...

Media Channels

 

This website is designed as a resource to help companies and organizations access, share, and promote research that can help them better understand how to optimize their use of various marketing communications channels.

Digital Social Media Image

While consumers scroll through Facebook or send an email, there’s an opportunity to grab their attention.

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Direct Mail Image

Technology may have its perks, but direct mail has a long history of success.

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Emerging Channels Image

Customers have way more purchasing avenues these days, but marketers can still advertise effectively.

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Integrated Communications Image

Creating an effective marketing strategy that represents an organization’s brand and meets business objectives is essential.

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Mobile Image

Consumers just can’t put their phones down and marketers are taking advantage of this.

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Print Image

Print marketing may be the traditional way of doing things, but it still works.

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Tv Radio Image

If marketing to a large audience, television and radio may be the way to win.

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Research Categories

The Customer Journey Image

The moment to influence the consumer is the most crucial.

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Campaign Objective Image

When strategies have a goal, success will follow.

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Marketing Channels Image

Print, Digital, Mobile. Each channel serves a unique purpose to a marketing strategy.

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Attribution Image

Each marketing channel plays a key role in a consumer’s purchasing decision.

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Media Types and Spending Image